안전놀이터 are a major focus for streaming services. The industry sees a big opportunity for live sports, especially as more consumers abandon traditional pay-TV in favor of SVOD and ad-supported platforms. But the emergence of live sports streaming has also created new challenges, as consumers have to subscribe to multiple services in order to watch their favorite teams and events.

With the NBA season in full swing, NFL football underway and the Paris Olympics set to kick off in March, there is no shortage of live sports to watch this spring. But if you’re a die-hard cord cutter, figuring out how to get access to your team’s games can be confusing.

A Guide to Streaming Live Sports Legally

For legacy TV networks, which still hold the rights to many live sporting events thanks to long-term media-rights deals, the advent of ad-supported live sports streaming threatens to chip away at their revenue base. That’s why the likes of Discovery and NBCUniversal have been keen to include some live-sports content in their direct-to-consumer offerings.

Earlier this year, the former signed a deal with the NFL to stream games on its newly launched Peacock streaming service. The network’s first live NFL game drew 9.6 million streaming-only viewers, and this month it added the ability to view up to four matches at once with its “Discovery Multiview” feature. It’s a sign that live sports streaming has moved beyond a novelty sidelined to the internet and into the mainstream. eMarketer predicts that by 2025, more than 25% of American households will watch live sports digitally.