. These factors appeal to sustainability-focused customers and can be highlighted in marketing materials with earth-tone color palettes and nature-inspired imagery. Share transparency information like ingredient lists, carbon footprint data and sustainable initiatives to attract these shoppers.

Use tools like eco-friendly home hacks to allow users to vote on important eco-friendly product features, boosting engagement and helping tailor messaging while improving SEO through increased page interaction. Promote recyclability and refill options with clear labeling. Publish third-party efficacy test results and before-and-after visuals to highlight cleaning power without toxic chemicals.

EPA Safer Choice and EPA Design for the Environment

Using eco-conscious cleaning products can have immediate benefits for your janitorial team and building occupants as well. Many states now require schools to purchase environmentally preferable products, and many LEED certifications require a certain level of green cleaning. Also, EPA Safer Choice and EPA Design for the Environment (DfE) certified cleaners and disinfectants go through the same rigorous testing as traditional products to ensure they’re effective. This makes them a great option for schools that want to reduce germs in the classroom and help teachers, students and staff stay healthy.