Dentistry is one of the hardest industries to dentistry marketing. Most people think going to the dentist is a “should” rather than a “want.” It can also be challenging to convert leads because patients often need dental services only when they have a problem. This is why dentistry marketing requires thoughtful strategies to attract and nurture leads until they are ready to book an appointment.

A robust internet presence is critical for dentists. Optimizing a website for search engines and incorporating social media like Facebook, Instagram and TikTok is key to gaining visibility online and staying top of mind with local prospects. Email marketing, leveraging an all-in-one CRM and email automation platform like Broadly, is another important tool for dentists to leverage for digital dental marketing.

What Every Dental Marketer Needs to Know

Pay-per-click ads are a popular option for dentists looking to drive traffic to their websites and increase conversions. These ads can be highly targeted, based on keywords, and include high-converting landing pages. This type of dental marketing can be expensive but is often the fastest way to get new patients in the door.

Video content is another great tool for dentistry marketing. Many people enjoy watching videos and this type of content is highly effective for showcasing your expertise and building brand awareness. This can be done through a variety of tactics, including creating a welcome video that tells your story and humanizes your office. You can also incorporate video testimonials from existing patients to bolster patient trust.